A moment of pride and joy as the year comes to an end, 1,114 Indian makeup artists from across the country and the world created the record for the highest number of makeup artists completing bridal makeup simultaneously. The record title is: “Most Users in a Makeup Video Hangout”
This event that has now become a historic moment was organised by BEASA (Beauty Salon International Trade Show) and All India Hair and Beauty Association, and Brahmani Events. Makeup artists from India and across the globe came together with an aim of completing face makeup of the brides/models in the traditional Indian style. One makeup artist and one model/bride were present at each location for the first-of-its-kind online event.
Each makeup artist was allotted one hour commencing at 10 am on Sunday, Dec 20, to complete the face make up of the bride / model with them and had the option styling brides’ hair, jewellery and costume. In view of the pandemic, all makeup artists were wearing their face masks throughout the duration of the event.
The Motivation For This Event
The hair and beauty industry has borne the brunt of the Coronavirus pandemic, with business coming to a standstill due to curbs on outdoor events and gatherings. The restrictions on marriages, an important source of business for makeup professionals, has worsened the situation.
“The aim of this Guinness World Records attempt was to motivate beauty professionals to stay positive in these critical times. They got a chance to showcase their bridal makeup talents before the world through the event. The successful attempt has lifted spirits, and will help everyone emerge stronger from the pandemic,” said Sangeeta Chauhan, President of All India Hair and Beauty Association.
A Moment Of Glory
“A place in the Guinness World Records is a major feat, and this is a proud moment for the makeup artist fraternity in India and overseas. We are thankful to the Guinness World Records officials for certifying our record,” said Jaswant Bamaniya, Managing Director of BEASA.
The Guinness World Records Team
The team of Guinness World Records, which was monitoring the event from London, certified the successful record bid of the participants from India, US, UK, UAE, and other places. As the world has moved online, it is the new normal and a new record for makeup artists.