With the virtue of supporting the global hairdressing industry during this hard time, Henkel Beauty Care Professional launched the ‘Help your salon’ initiative. Let’s read into the details of this strengthening initiative.
Henkel Beauty Care Professional who made a worthwhile donation of €2 million to the WHO/UN Foundation COVID-19 fund, is now showing its support to the hairdressing industry with an initiative named ‘help your salon’. It calls for salons to offer personalised vouchers for clients to purchase now for use on services, in-salon, once the lockdown is lifted.
‘Help your salon’
Helpyoursalon.co.uk is a free platform for any salon or freelance stylists to personalise and sell digital gift vouchers, through a quick and easy registration process. The best part is that there are no costs attached, and salons do not need an online shop – or even a website – to use it.
“We are fully committed to trying to help salons maintain a revenue stream, during these challenging economic times, this scheme helps them to retain their customer base and gives clients a great opportunity to demonstrate loyalty to their salon,” says Julian Crane, general manager, Henkel Beauty Care Professional.
Julian continues, “It could also prove a useful way to prioritise appointments once they can reopen, with customers having purchased a voucher being offered the chance to be first in the chair.”
Fighting the pandemic
The Henkel plants have been converted to facilities that make disinfectants. The company donated 5 million units of personal and hygiene products. The UK Beauty Care Professional team also arranged donations of more than 18,000 Schwarzkopf Professional products to four NHS hospitals in the UK and Ireland. University Hospital Coventry, Princess Royal Hospital Farnborough, Kings College Hospital London and St James Hospital Dublin all received thousands of hair care and styling products as a small thank you for their incredible efforts. The team are lining up more NHS hospitals to donate to over the coming weeks.