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Ikonic Luxure at Professional Beauty Mumbai

by Arun Shirishkar

Beauty Palace made quite a splash at Professional Beauty Mumbai with Ikonic Luxure.

Beauty Palace is known to be one of the pioneers of the Indian salon industry when it comes to tools, equipments and appliances. Over the years, the company has diversified its distribution network to include globally acclaimed products such as Biosoft wax. It has also come up with its own line of products such as Proarte make-up brushes. Beauty professionals were in for a treat at Professional Beauty Expo’s Mumbai edition where Beauty Palace presented its full array of offerings.

One of the highlights of the two-day expo was the Ikonic Luxure booth. On display there were the special lines from Ikonic with limited edition versions of hair dryers, straightening iron, curling tongs and much more. Visitors were seen flocking to the stall to know more about the luxurious looking products on display. Ikonic Luxue products are designed to add a panache to a hairdresser’s personal style, while delivering flawless finish.

Apart from Ikonic Luxury, Beauty Palace also had a dedicated booth for it’s flagship brand Ikonic. It also included a demo stage, which had stalwarts such as Savio John Pereira of Savio John Pereira Salon, Mumbai and Bina Punjani of Bina Punjani Hair Studio, Goa, showcasing different hair looks. Hairdresser Gaurav Bhardwaj, who is the newly appointed Creative Director at Ikonic, presented stylings sessions, too. The demo area was choc-a-bloc with eager hairstylists taking in every minute of the look-and-learn sessions. The Ikonic booths had beauty advisors that explained the nuances of each product and also allowed the visitors to get hands-on with them.

International flavour

Cadiveu Professional is one brand that’s making waves in the Indian salon industry. With a diverse range of in-salon hair care products, Cadiveu is a globally recognised brand. Beauty Palace is a the official distributor of the brand in India. At Professional Beauty Mumbai, Cadiveu made its presence felt with a big bang. Beauty Palace had invited the brand’s global representative from Brazil to be a part of its presentation at the Expo. In an exclusive tete-a-tete with us, she gave us insights into the world of Cadiveu Professional.

Excerpts from the interview

What do you think of Cadiveu Professional brand?

Well, it’s a Brazilian brand and the products are derived from natural ingredients. That the biggest appeal for me!

What do you think of the Indian salon industry?

I haven’t got a chance to visit many salons here. But from what I see at the Professional Beauty Expo it looks promising. After I go around visiting salons, I will be better able to comment on it.

What do you plan to do during your stay in India?

I will try to see as many tourist attractions here as possible, perhaps collect some handicraft things, too.

Will you be conducting training sessions here?

Yes, definitely. Education is definitely on the cards.

What do you think of Professional Beauty India?

It is pretty much similar to what we have in Brazil. Back there is much bigger as there are more brands, but the concept is the same. I think Professional Beauty India is doing a marvellous job.

Which is your favourite Cadiveu Professional product?

That’s difficult to say… very difficult! But if I were to pick one, it would be the Keratin care range.

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