Kanye West files trademark for new Yeezy beauty line
Rapper and fashion designer, Kanye West has his sights on the beauty industry. On June 2, West filed a new trademark with the United States Patent and Trademark Office under the name of his luxury streetwear brand Yeezy, for a host of new products that include makeup and fragrances; skin, hair and nail care products; face and body glitter; baby wipes; and hair removal cream.
Celebrity owned beauty brands
Celebrities have always invested in beauty brands. This decade has seen the dominance of celebrity beauty and wellness empires including Gwyneth Paltrow’s GOOP, Jessica Alba’s Honest Company, Drew Barrymore’s Flower Beauty, Lady Gaga’s Haus Laboratories and Rihanna’s Fenty Beauty. By 2023, the global beauty market is expected to be worth more than $150 billion.
Family in the beauty business
A Yeezy beauty line would bring Kanye West into competition with his wife, Kim Kardashian-West, who owns KKW Beauty and sister-in-law, Kylie Jenner, who sold a majority stake of her brand Kylie Cosmetics to Coty for $600 million last November.
In addition, the potential new line may include wellness items such as scented ceramic stones, aromatherapy pillows, essential oils, bath crystals and scented pine cones.
After the massive success of his Yeezy line and several other business ventures, we cannot wait to see what Kanye has in store for us with his beauty line!
Sourced from CNN