Nykaa expands its beauty arsenal with the launch of cult makeup brand Lime Crime
Nykaa, an omnichannel lifestyle retailer, announces the exclusive launch of the cult-status cosmetic house, Lime Crime. Lime Crime is much loved for its vegan and cruelty-free products, and experiences that transport one to a magical world where expressing yourself unapologetically is a way of life!
The journey of Lime Crime
Lime Crime was founded in 2008, creating colourful trends and innovations that have taken the beauty world by storm. From their famed Velvetines, one of the first liquid matte lipsticks; to their Venus palettes; to the sparkle of Diamond Crushers, the brand is about taking colour and fun to new heights.
Get ready to unleash what makes you unique, by embracing imperfections through freedom and self-expression. Lime Crime transports you to a magical world that allows you to experiment with every colour of the rainbow and look unique.
Lime Crime on Nykaa
Lime Crime is available exclusively on Nykaa, which means you can get your hands not only on the famed products but also their other bestsellers, Plushies Soft Matte lipsticks, Wet Cherry Gloss, Diamond Dew Liquid Eyeshadow, Hi-Lite Palettes and more – so add to your cart and get your fleek on!
Top notch products!
The high performance, high pay off products are all packed in vividly graphic unicorn style. Unleashing your creativity, Lime Crime is here to help you dish out looks and get your beauty A-game sorted.
You can shop Lime Crime exclusively on the Nykaa website and app and also in select Nykaa stores.