L’Oreal Paris aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022.
This new initiative by L’Oreal Paris was launched in India NGO breakthrough at a virtual event. Pau Gruart, General Manager, L’Oréal Paris, India; Sohini Bhattacharya, CEO, NGO Breakthrough and Aditi Rao Hydari, L’Oréal Paris brand ambassador and actor, led the event. It was moderated by Snehhal Chitneni, Director – Communications, CSR, Public Affairs & Ethics, L’Oréal Paris India. It was attended by member of the media including Professional Beauty.
As per studies, 78% of women globally have experienced sexual harassment in public spaces. Only 25% of victims say someone helped. 86% of us do not know what to do when we witness it happening.
On United Nations International Day for the Elimination of Violence against Women 2020, L’Oréal Paris announced the launch of Stand Up, its International bystander intervention training programme against street harassment. Stand Up will grow a community of 1 million upstanders, trained in the 5D’s – Direct, Delegate, Document, Distract and Delay. It is an expert-approved bystander intervention training programme pioneered by NGO Hollaback! L’Oréal Paris has partnered with NGO Breakthrough to deliver on ground trainings with aim to impart 1 million trainings in India, conducted online and on ground by 2022.
Being Worth It
“L’Oréal Paris stands for empowerment in every walk of a woman’s life. By removing obstacles that prevent women from fulfilling their ambitions, we are committed to elevating their sense of self-worth. Sexual harassment in public spaces is the #1 issue faced by women and girls around the world, which significantly impacts their self-confidence. With our NGO partner Breakthrough, we invite women and men to Stand Up and safely respond when they witness or experience street harassment. Together we can create a world for girls and women to march confidently forward into a world free from street harassment,” said Gruart.
At the event, he also mentioned that the initiative on a deeper level will focus on the real purpose of women empowerment.
Aditi spoke about her experience with street harassment. She said that she has faced harassment during her school and college days, but since the time she started working, she has not faced any of it. When asked by a member of the media in which city she feels the safest, she replied that she finds Mumbai, Chennai and Hyderabad safe. By opening the public eye to the scale of harassment, particularly amongst women, Stand Up aims to simultaneously discourage harassers, support victims and encourage bystanders to intervene in a safe manner. L’Oréal Paris has multiplied brand initiatives to break down the barriers that prevent women from fully believing in and realising their self-worth.