The premium organic skincare brand Lotus Organics+ has launched its 2021 Holi campaign in collaboration with Antarkranti, a lead organisation in India working to prevent crime through interventions with prisoners. A high impact social media campaign from Lotus Organics+ communicates the creation of a special Holi Spring Ritual box with organic skin care products from the brand and handmade natural gulal made by released prisoners using edible grade ingredients, flowers, and food colours, that are lab tested for skin safety. Antarkranti under its Skilling and Livelihood Generation Programme trains prisoners in making various natural products.
Nitin Passi, Joint Managing Director, Lotus Herbals, says, “Lotus Organics+ is proud to associate with an NGO that provides spiritual empowerment, livelihood and positive engagement opportunities to prisoners for a reformed lifestyle. This association symbolises and elevates the values that the brand stands for. I am confident that our Holi Spring Ritual Box with our organic skin care products and the handmade natural gulal from Antarkranti will be well appreciated by our consumers.”
The Lotus Organics+ Holi campaign commenced on March 18, 2021 and has been running on its social platforms that include Instagram and Facebook. The campaign will reveal the “Holi Spring Ritu-al Box” containing organic skincare products from Lotus Organics+ that are extremely skin-friendly and apt for Holi. It would be followed by a giveaway contest for consumers, who can win the box for themselves this Holi. The giveaway contest will be hosted to create maximum engagement with consumers. To increase awareness and expand social traffic, the campaign will also run on the Lotus Organics+ website as well as Earth Inspired.in and Antarkranti’s social media platforms.
The Lotus Organics+ Holi Spring Ritual Box has a skin-friendly selection of pre-Holi skin care (Sunscreen) and post-Holi skin care products (face wash, exfoliator for face and skin, face crème) that includes Lotus Organics+ precious brightening face wash, precious brightening face exfoliator, precious brightening day Crème and brightening mineral sunscreen SPF 50. The box also includes complimentary gifts such as a set of two 50 gm packs of 100 per cent handmade gulal from Antarkranti and a neem (biodegradable) comb.