Home NEWSINDUSTRY NEWS Luxurious Korean skincare brand, Sulwhasoo launches in India

Luxurious Korean skincare brand, Sulwhasoo launches in India

by Payal Upase

Amorepacific Group is expanding its brand portfolio in India and has launched Sulwhasoo, its luxury Korean skincare brand

Global beauty company, Amorepacific Group announced the launch of Sulwhasoo in India. Prior to the current Sulwhasoo launch, Amorepacific has launched its beauty brands such as Innisfree in 2013, Laneige in 2018 and Etude House in 2019 in India. 

Ideology of Sulwhasoo
Sulwhasoo is Amorepacific’s signature luxury brand. 50 years of dedicated research on legendary Korean Ginseng and rare elements from the scarce plant, Sulwhasoo formulates innovative skin solution by infusing wisdom and modern science, awake skin’s radiance that is from confidence with healthy glow. Sulwhasoo is set to spread its vision of ageless beauty inspired by timeless wisdom to the Indian market. 

Hero products
Sulwhasoo has a wide range of their offerings available in India. However, their signature products include:

Sulwhasoo First Care Activating Serum
Launched in 1997 to inaugurate the boosting serum category, Sulwhasoo’s First Care Activating Serum contains JAUM Balancing Complex™, which combines five ingredients carefully selected from 3,000 herbs in traditional Korean medicine. The sacred lotus, peony, Solomon’s seal, white lily and rehmannia make the trademarked JAUM Balancing Complex™ in this serum. The product, to be used as a first-step of skincare after washing, effectively achieves the skin balance to give a radiant glow. This product is priced atINR 6,200/- for 60ml.

Concentrated Ginseng Renewing Cream 
Sulwhasoo has invested in 50 years of research in order to transform the legendary ginseng ingredient into an innovative skincare solution. Sulwhasoo has made a breakthrough by studying not just the ginseng root, but also its leaves, stems, flowers and berries that others have overlooked. The pinnacle of this is the Sulwhasoo’s Concentrated Ginseng Renewing Cream, which works as a potent anti-aging cream. The product is priced at INR 17,000/- for 60ml.

Insights
“We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. We are pleased to bring Sulwhasoo that will bring luxury skincare to our Indian consumers – with over 50 years of experience in the brand history. I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skin care routines in future.” said Michael Youngsoo Kim, Head of Amorepacific APAC RHQ.

Sulwhasoo is going to be available exclusively on Nykaa.com and also the brand will launch in Nykaa Luxe stores in Delhi and Mumbai.

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