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Message from our Managing Director, Professional Beauty India

by Khyati Mishra

Dear Industry Professional,

With India declaring its own lockdown last night joining many other countries in a similar situation we as a local and global community are going through a challenge unprecedented in modern memory. It is having and will continue to have significant impacts from both a humanitarian, social as well as economic point of view, something which we collectively as a community need to rise upto.

As an organisation, we as well as most other companies advanced our business continuity plans and are executing our work from home policy until next month pending further regulatory updates. In the meantime our focus is on planning how to adjust once we come out of this crisis as the environment will be very different from what it is today.

As a valued member of the Professional Beauty family, I am writing to let you know that we remain committed to you and your organisation through this unprecedented situation. We have also been ideating as a global team how to continue to support our business partners during this difficult time with regards to customer engagement continuity through online as well print media. With person-to-person contact limited, we at Professional Beauty would like to help you counter this challenge through our various opportunities and online platforms which continue their circulation and engagement with thousands of distributors, salon owners and manufacturers pan India.

Our mission has always been about connecting people through content and with the changes we’re seeing in our workplaces and communities, that mission is more relevant and important than ever before.

As you are likely adjusting to working in a more virtual world, where the importance of digital content will grow, I want to make you aware of our range of product offerings within the Professional Beauty digital portfolio:

  • The Professional Beauty India website, positioned as the leading online platform for the beauty and cosmetics industry allows you to connect with tens of thousands of focused viewers each month. An ideal opportunity for your company to take advantage of our premium website & newsletter banner opportunities to position your brand top of mind with relevant buyers
  • Social media marketing- custom made packages tailored for you to promote on our various platforms where you can share your content which you normally sell physical media are having to find new ways to sell their content digitally
  • Digital marketing- to help traditional publishers shift to working in a virtual/distributed environment, here’s your chance to reach out to your target audience via us by sending out communications related to your business via SMS, whatsapp and emails
  • Campaign packages- looking to stand out we can provide custom packages to make sure your brand has maximum impact by reaching the combined audience of our website, newsletters and/or social media channels

If you would like to take advantage of any of our offerings and ensure you remain connected during this phase, then please connect with us for more information. Please feel free to contact me or Jatin Lad, Head of Sales at jatin.lad@ideas-exchange.in

We would love to hear from you and ideate how we can support each other.

Vikas Vij
Managing Director
Professional Beauty Group India

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