My Glamm, a DTC beauty brand, has closed the company’s series C funding round with Rs 355 crore funding led by Accel along with participation from existing investors and a Rs 175 crore secured from Ascent capital, Amazon and Wipro in March. As per the statement issued by the company post the funding, this is the largest amount of capital raised by any beauty brand in India in its series C round and also marks one of the largest growth cheques written by Accel India. Reportedly, the firm’s valuation stands at over $300 million posts this funding. My Glamm, which offers a range of over 800 and vegan products across make-up, personal care and skincare, has a vision to start building first CPG digital brand with a deep focus on content-to-commerce. And due to this unique combination of content with a compelling product line triggered the funding from Accel.