With his quirky coolness and swag Salman Khan becomes the new icon of Navratna oil. In their new summer TVC, you can spot Salman Khan portraying the popular role of Navratna’s ‘Raahat Raja’
Navratna Oil, from the house of Emami Limited starts afresh the new season with superstar and one of the biggest box office winners of Bollywood – Salman Khan.
Salman Khan’s popularity among people across geographies and demographics fits perfectly with the positioning of Navratna oil as the leading therapeutic cool oil in India. The collaboration of these two brands is aimed at taking Navratna from the cities of India to even the deeper pockets of the country.
The new campaign effectively communicates Navratna Oil’s varied usage and multipurpose benefits. Not only Navratna Oil will now offer relief from heat related ailments like headache, body ache, stress and sleeplessness but also make the user feel relaxed and rejuvenated from the effects of the hot summery weather.
Speaking on this occasion, Mr. Harsha V. Agarwal, Director, Emami Limited, said, “We are very happy to have India’s heart-throb Salman Khan on board for our brand Navratna. We found Salman’s mass appeal and fan base to be a perfect match for Navratna’s deep connection with its consumers.”
Speaking on the association, Salman Khan said, “I am excited to be associated with Navratna oil. It is an iconic brand that enjoys mass popularity in India. I am happy to be a part of the thanda-thanda cool cool family.”
Navratna Oil, a Rs.700 cr brand is the leading ayurvedic therapeutic cool oil in India with a market share of more than 65%.
About Emami Ltd
Emami founded in 1974, is one of India’s leading FMCG Companies engaged in manufacturing and marketing of personal care and healthcare products. With over 300 diverse products, Emami’s portfolio includes trusted power brands like Navratna, BoroPlus, Fair & Handsome, Zandu Balm and Mentho Plus.