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Stay connected to your clients through the pandemic

by Payal Upase

The extension of the pandemic has resulted in the salon industry being shut down for longer. Now is the best time to reconnect with your client and ensure that they remember to come back to your salon after the lockdown is lifted. Payal Upase shares with you tips on how you can stay connected with your client

Over the last several weeks, consumers have grown increasingly panicked about COVID-19. Your customers may be in a lockdown, but that doesn’t mean you can’t stay connected and continue providing excellent service.

Educate the client
Send an email to your customers and put up a post signage in your salon to assure them that you’re doing everything you can to protect their health when they visit your salon. Share any increased cleaning, deep cleaning, disinfecting and hygiene protocols you’re following and let them know that your employees are safe and sound at home too. 

Increase your social media presence
Your clients are already on social media, but these days, they are likely checking in much more frequently. Whether you’re posting about the virus specifically or trying to offer light, positive content to help take people’s minds off the panic, it can be helpful to increase your posting frequency to ensure you are showing up in their news feeds.

Focus on serving your customers through digital channels
You may already offer phone and email support to your customers, but now is the time to increase your customer service capabilities and ensure your patrons can reach you — no matter where they are. Social media is a good place to start, as you can offer the option to chat via Facebook Messenger, WhatsApp and other instant messaging platforms.

Start pre-bookings!
All your clients are going to be in dire need of some TLC after the lockdown is lifted. Start your pre-booking from now so you can be organized and ready for the client flow. Make sure to offer a small discount on pre-bookings and entice your clients further.

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