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#SupportYourStylist

by Payal Upase

 L’Oréal Celebrates National Hairstylist Appreciation Day #SupportYourStylist

L’Oréal USA the parent company of brands like Matrix, Biolage, L’Oréal Professi­onnel, Mizani, Redken,  Kérastase, Shu Uemura Art of Hair, Pulp Riot, Baxter of California, Pureology and SalonCentric, celebrated National Hairstylist Appreciation Day, April 30, 2020, with the #SupportY­ourStylist initiative. The effort encourages clients to donate to the Professional Beauty Association (PBA) Relief Fund and support their local stylists.


PBA Relief Fund
The fund has a revenue goal of $2.5 million, of which L’Oréal USA Professional Brands has donated $200,000. The collective donations to the PBA Relief Fund will immediately impact small business owners and stylists and provide immediate short-term aid for needs such as food and bills.

The campaign is encouraging consumers to share their #SupportY­ourStylist actions on social media. Actions can include:

  • Pre-booking an appointment for a future date.
  • Bestowing a generous gratuity to stylists.
  • Purchasing beauty kits or products from salons or using affiliate/referral links.
  • Writing reviews online.

Source: Global Cosmetic Industry

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