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Target partners with Ulta Beauty

by Payal Upase

Target Corporation and Ulta Beauty announced a long-term beauty partnership to transform the beauty landscape with Ulta Beauty at Target

Target’s partnership with Ulta Beauty will result in the “shop-in-shop” concept. This concept will offer established and emerging prestige brands online and in select Target locations nationwide beginning next year. They are two trusted leaders in the retail sector that excel in curation, omnichannel engagement and guest-centric experiences. 

With their alliance of Ulta Beauty at Target, the company will train newly hired Target team members to serve as experts and bring industry-leading expertise and established guest-centric experiences to life.  

Reaching New Guests
Target and Ulta Beauty have more than 100 million active loyalty program members across Target Circle and Ultamate Rewards. In addition to bringing guests enhanced offerings and expertise, the partnership will seek to create compelling, integrated opportunities to harness the power of these loyal guests and reward them when they shop at Ulta Beauty at Target. 

From The Desk Of The CEO
“The durable strategy we have built has made Target a top retail destination. The ease and convenience of our stores and fulfillment services provide broad reach and relevance for the curated brands our guests love,” said Brian Cornell, chairman and CEO, Target. “In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”

“This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values. We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.” said Mary Dillon, CEO, Ulta Beauty.

About Target
Target Corporation, a Minneapolis-based company serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week.

About Ulta Beauty
One of the largest retailers of beauty in the U.S., Ulta Beauty is a premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. The company has brought together over 500 beauty brands across all categories and price points. Ulta Beauty operates retail stores across 50 states and also distributes its products through its website and also offers full-service salon in every store.

The partnership between Ulta Beauty and Target is set to redefine beauty experiences, creating new opportunities for guests and brand partners and to strategically and collaboratively lead the retail industry forward.

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