Home NEWSCONSUMER NEWS The art of blushing by Katrina Kaif

The art of blushing by Katrina Kaif

by Arun Shirishkar

Katrina Kaif is here with a range of blushes for her Kay range, the Kay Beauty Matte Blush!

The Making Of Blush Range
The Kay Beauty Matte Blush is a flat matte colour that is made up of ultrafine high-definition particles. Taking the ‘Art of Blushing’ to a whole new level, this is a blush that not only gives you a soft flushed effect but can be used artfully to contour or enhance your features as well. The shades work for natural day looks and can be used to sculpt and define your cheeks for a night around town.  It’s camera-friendly and leaves the skin with an airbrushed, soft-focus effect. It’s super easy to apply, blendable, and has a buildable formula, with excellent adherence for a long-lasting wear. It’s also super hydrating and actually leaves the skin feeling soft and moisturized.

Commenting on the collection, Katrina Kaif says, “I never leave home without my blush. It’s just what I need whether I’m glamming up for a picture or getting red carpet ready for a night out. I love the way our Kay Matte blush leaves my skin looking soft-focused and air-brushed. I enjoy mixing and matching the shades, for sculpting my cheekbones or for a more dramatic finish for the evening. I am so glad, we have been able to create a blush range that is so versatile in many ways.”

What’s In The Collection?
The collection has eight shades in nudes, pinks, plums and berry and coral. These blushes are curated to suit the diverse skin shades and different Indian skin tones. Enriched with Avocado & Mango Butter to keep your skin hydrated and nourished. They brighten your skin and reduce the signs of fine lines.

On the launch Reena Chhabra, CEO, Nykaa Brands said, “The Kay Beauty Matte Blush range is really on point when it comes to diversity. We wanted a range of blushes that could work for Indian skin tones across the spectrum. Eight shades of blush can be used in many different ways; a natural look or even a glamorous or dramatic look. Katrina & our team have worked very hard to create a formulation that is long-lasting, pigmented, lightweight and super hydrating for your skin. Women are going to love this product, both for its performance and care.”

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