Home CATEGORYHAIR The second edition of SABC by Schwarzkopf Professional is here!

The second edition of SABC by Schwarzkopf Professional is here!

by Payal Upase

Schwarzkopf Professional India is hosting the second edition of Shaping Authentic Beauty Congress 2020 and to celebrate the best in Indian hairdressing

Schwarzkopf Professional India is all set to commence the second year of the prestigious hairdressing awards competition – Shaping Authentic Beauty Congress 2020 (SABC) after a successful event last year. 

A platform to showcase their talent
Through this event, Schwarzkopf Professional aims to provide every hairdresser a platform to showcase their talent, a journey to sharpen their artistry and an opportunity to compete with the best internationally.

Schwarzkopf Professional kickstarted the opening of the Shaping Authentic Beauty Congress hairdressing awards competition at the iconic Taj West End 25, Race Course Rd, High Grounds in Bangalore on the 25th of February 2020. This competition will then happen across other major cities –Chennai, Kolkata, Delhi and Mumbai. This will be followed by the penultimate grand finale in India later this year, followed by the eventual competition in Japan in 2021. 

Memoirs of Edition 1
Last year, Schwarzkopf Professional, received an overwhelming response to the competition with numerous entries from all over the country and we are expecting the same, this year as well. The event started with Schwarzkopf Professional Experts showcasing the latest in cut and colour in an interactive format. Following this, each of the torch bearers of last year’s Grand Finale in India showcased their work to inspire and encourage the audience to unleash their artistic talent.

Insights
Talking about the second edition of SABC Melissa Hughe, National Technical Head, Henkel Beauty Care India said, “Schwarzkopf Professional has always strived to showcase only the best in the hairdressing industry. From our technology, products, techniques and experts. With the second edition of SABC we want to raise the bar higher and give young, passionate and enthusiastic hairdressers of our country a platform to showcase their talents internationally.”

About Schwarzkopf Professional
Since its inception as a family business by Hans Schwarzkopf in 1898, Schwarzkopf Professional today holds a worldwide leading position in Beauty Care. With the customer at the centre of its business model, Schwarzkopf Professional innovates, inspires, educates, connects and supports the hairdresser, adding real value to their salon business.

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