Smashbox launches Gula-Bae, the first ever India exclusive lipstick shade, created specially for the women of India. The brand coincided this launch with the announcement of their first ever India Brand Ambassador – Sobhita Dhulipala
In a global first for the brand, Smashbox India has launched the first India exclusive ‘Always On Liquid Lipstick’ shade Gula-Bae- created especially for the women of India. Joining in the celebration of this milestone is the rising star, Sobhita Dhulipala; who has been announced as the brand’s first ever brand ambassador in the country.
From LA to India
Originating from Los Angeles and a photo studio heritage, Smashbox’s hero franchise, Always On Liquid Lipstick has quickly risen the ranks to become a top choice for millennials. Riding on the success of its long-lasting power, Smashbox India is the first country, for Smashbox in the world, to have its own exclusive Always On Liquid Lipstick shade Gula-Bae, a versatile and unconventional pink created especially for the women of India.
Always on Gula-Bae
The lipstick is infused with a primer oil complex, offers comfort and does not dry your lips out. This lipstick delivers rich, lightweight colour with a liquid matte finish lasting up to 8 hours. Gula-Bae is a playful millennial take on the word ‘Gulabi’ which literally means Pink. With this special pink shade Smashbox aims to break conventional stereotypes of the colour by making it the most desirable shade.
Sobhita Dhulipala for Smashbox
Sobhita is the perfect fit representing the brand along with the new launch of Gula-Bae, while she is set to conquer the web world and beyond. Known to be radical, refreshingly honest, and astute; all with a wry sense of humour – she stays authentic to everything Smashbox stands for. “I am ecstatic to be the first Indian brand ambassador for such an iconic global brand, Smashbox and launch the most desirable and versatile pink lipstick- Gula-Bae, especially created for the women of India. The shade Gula- Bae is quite literally my Bae and is perfect for every day, every occasion, every mood and every reason!” shares Sobhita Dhulipala.
Sobhita will unveil the Always On Liquid Lipstick shade Gula-Bae and feature the product in her first campaign for the brand. Sobhita will be featured across all digital, social and in-store platforms for upcoming brand campaigns.