Triller India launches Glam Guru, a platform for make-up artists

Triller India’s Glam Guru drives a reach of 60 million. Winner signs a brand collaboration deal with Renee Cosmetics.
Triller India is an AI-powered open garden technology platform for creators and it has launched a first-of-its-kind, hybrid model make-up IP – Glam Guru. It is created for talented make-up artists to provide them with a platform to showcase their skills. The IP recognised make-up artists across the nation for their prowess in creating different make-up looks and drove a reach of over 60 million during the four week-long campaign.
Numerous contestants shared their entries, creating different make-up looks including Bold, Unique, Unfiltered, Trendy and Mystic through short videos. The top 15 contestants also got the chance to be mentored by leading fashion and beauty influencers, and short-form video star Mrunal Panchal in an interactive masterclass. The top five qualifiers were selected for the qualifier round, which was streamed live on Instagram and Triller TV.
The top 5 qualifiers, Preeti Tandon, Goldy Dhillon, Israa, Aridhi Gupta and Vaishali Jain were awarded special gift hampers including makeup hampers from Renee Cosmetics, the official sponsor for the event. Out of these, Preeti Tandon was crowned the ‘Glam Guru’ and rewarded with an exclusive Renee hamper, hairstyling and vanity kit, and a brand collaboration partnership by Renee Cosmetics. Preeti was also onboarded as a vendor on the WeddingWire India app(Media Partner), the Indian Subsidiary of The Knot Worldwide.
Rohan Tyagi, Vice President, Triller India, said, “We are thrilled to witness the amazing response we’ve received from talented makeup artists across the country. Glam Guru is one of the many exciting IPs that we have planned on our platform and we look forward to exploring more such collaborations in the future. Our goal at Triller is to create an ecosystem that keeps providing such unique experiences for all Indian creators.”
Aashka Goradia Goble, Co-Founder, Renee Cosmetics, said “Glam Guru has provided a great opportunity for Indian makeup artists and content creators to expand their horizons. It gives us great pleasure to have been a partner for Triller in this journey and contribute to the creator ecosystem that Triller is creating.”