Fenty Beauty founder, Rihanna is all set to to rock the skincare market with an all inclusive skincare line
Rihanna first made waves as a pop star, a fashion mogul and then the founder of the brand that set a precedent for inclusive makeup. Rihanna launched Fenty Beauty in the year 2017.
After her highly coveted collab with Farfetch, she is now back with a bang with a skincare line. Fenty skin is here to serve us with skincare that helps us attain flawless skin. Fenty skin was teased on Instagram and is set to launch on 31 July 2020 launch date. The brand trailer sees Rihanna bare-faced, washing her skin with a cream cleanser, and applying a handful of other products to her face — one a serum, and one a gel-like liquid. Her teaser showcased gender and skintone inclusivity — starring the likes of A$AP Rocky and Lil Nas, no less.
The journey of Fenty Skin
“I’ve been working on Fenty Skin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!” Rihanna wrote in a caption. “Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin — so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath.”
Growth due to inclusivity
Rihanna’s commitment to inclusivity has paid off in her business ventures. In 2017, she founded Fenty Beauty (from her full name Robyn Rihanna Fenty), which includes a foundation made in 50 shades, and instantly grew a massive following especially among women of color. A year later, she created Savage x Fenty, a bestselling lingerie line that regularly features models from a variety of sizes and backgrounds. In 2019, she expanded her empire to fashion with the launch of Fenty, becoming the first woman to create an original collection for LVMH, the world’s largest luxury group, which owns a stable of heritage brands including Christian Dior, Céline, and Louis Vuitton, as per an article on The Manual.
The line is all set to launch on 31st July and we cannot wait to see what it has in store for us!