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Indya Skin Care for the millennial woman

by Arun Shirishkar

Indya Skin Care from the house of High Street Essentials Pvt. Ltd. bring together the goodness of Indian ingredients and the efficacy of Western science.

The Goodness Of Indya Skin Care
Inspired by Indian ingredients and the advanced science of the west, Indya Skin Care has a safe and all-natural range that delivers solutions based on specific skin concerns. Every formulation is distinguished with luscious colours, enchanting scents, and a unique selection of ingredients – think Haldi, Aloe Vera, Neem, and Mulethi coming together with Retinol, Niacinamide, and Hyaluronic Acid to make skincare blends that keep you rooted to age-old Indian regimes and open you to scientifically proven Western formulations.

The Skin Range
The brand deep dived into Indian skin types and arrived at five ranges that are most relevant to Indian skin – GLOW for dull and tired complexion, CLEAR for acne-prone skin, a water-based range for ultra-hydration called DEW, an anti-aging line called REVERSE and finally ROOTS, which is an all-natural line for overall skin wellness. Priced between the range of Rs.250 and Rs.1450, the products are  made with zero parabens and SLS and are 100% cruelty-free. 

Who Is An Indya Woman?
Global Citizen: Modern, Independent, Working women with rising disposable incomes and paucity of time. Her busy schedule leaves her with very little time to explore bespoke occasion wear, leading to a desire for ready-to-wear options for events & functions
Millennial Values: She is exposed to global fashion through Instagram & Facebook, and has a discerning sense of style. Unlike her generational predecessors, she only wants what is new and now and frequently refreshes her wardrobe to avoid looking dated
Self-Expression: She doesn’t comprehend the old lines between western and Indian wear as she has grown up in a globalized India. For her, dressing up is a form of self expression and she likes clothes that reflect her creativity and her mixed identity.

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