BoroPlus, with their new Hygiene Range welcomes Juhi Chawla as their new brand ambassador
After a smashing entry into the hygiene space, BoroPlus has announced the arrival of Bollywood actress, Juhi Chawla on this venture as a brand ambassador. With this new face, the brand is set to launch a new product – BoroPlus Antiseptic + Moisturizing hand washes.
From launching BoroPlus Hand Sanitizer in April to BoroPlus Hygiene Range followed by toilet soap bars in June, the brand has broadened its portfolio in months.
Their aim is to spread wider awareness among consumers about the necessity of maintaining personal hygiene especially amidst the present global health crisis of COVID 19.
“With the world facing the COVID-19 pandemic, people have become generally very conscious of health and hygiene. This heightened sense of hygiene has become an integral part of our new normal way of life and this consciousness is here to stay with us for long. People are in want of hygiene products that will not only protect them and their family from germs but also care for the health of their skin. BoroPlus Antiseptic + Moisturising range of soaps, sanitizers and hand washes bring in the perfect solution to not only keep the skin germ-free but also moisturise it with the goodness of their natural ingredients. I feel very happy and responsible to be associated with the hygiene range of BoroPlus – a brand that I trust,” said Juhi Chawla, the brand ambassador of BoroPlus Hygiene Range.
BoroPlus Hygiene Range will be available across pharmacy and general retail stores, modern trade outlets and e- commerce platforms.