Katrina Kaif’s new brand Kay Beauty says #ItsKayToBeYou

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Bollywood’s Chikni Chameli, Katrina Kaif launches her brand new makeup line in collaboration with Nykaa.

Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with Nykaa, across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, ultra-glam makeup products that also care for the skin. The launch collection featured lip, eye and brow products.

#MakeupThatKares
As an actor, having experienced long hours of shooting, with constant touching-up of makeup, Katrina wondered if she could create a makeup product that was long-lasting, looked ultra-glam but at the same time cared for her skin. Thus was born the idea of #MakeupThatKares, a makeup collection where each product has specific ‘care’ ingredients to nourish the skin, while at the same time delivering a longwear, high performance finish. After months of testing, Katrina felt that this collection was a part of her and extended her name to it, calling it ‘Kay’.

Kolor, Kover and Kare
Kay Beauty features Kolor, Kover and Kare ranges, where Kolor represents the colour cosmetics with eyes, lips & nails, Kover will include high performance face products and Kare encompassing the nourishing ingredients. The collection launched with a 48-piece collection of versatile eye and lip products from the Kolor category. The minimalist outer packaging etched in a delicate K monogram represents a white canvas suggesting that beauty is what each woman wants it to be.

Discover the products
Matteinee Lip Crayons – Available in 24 shades of lip crayons with an 18 hour long stay, matte finish and high color payoff with ultra comfort. Enriched with Marula Oil and Chamomile to keep your lips hydrated and nourished.

Matte Action Lip Liners – Available in 12 shades of lip liners to add dimension with long lasting staying power and ultra rich matte finish. Enriched with Marula Oil and Chamomile to keep your lips hydrated and nourished.

Maestrobe Metallic Lip Toppers – Available in 12 unique liquid to powder lip toppers with high colour payoff and a sophisticated chrome shimmer finish. Enriched with Marula Oil and Chamomile to keep your lips hydrated and nourished.

Kohl Star 24 Hour Kajal- An intensely black 24 hour long stay kajal in a twist up casing. Enriched with Ceramide and Chamomile to keep your eyes refreshed and nourished.

Ink Artist Gel Kajal – A high impact gel finish kajal that is 100% waterproof and smudgeproof. Enriched with Ceramide and Chamomile to keep your eyes refreshed and nourished.

High Drama Smoky Kajal – A waterproof kajal with a built-in smudger on a for a soft, sooty smokey look. Enriched with Ceramide and Chamomile to keep your eyes refreshed and nourished. 

Brow Studio Eyebrow Definer Pencil – A unique pencil to powder formula with a waterproof finish. Infused with algin that nourishes your brow.


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