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Keeping to her legacy, Danielle Lauder to soon launch her makeup collection

by Arun Shirishkar

Estée Lauder’s great-granddaughter, Danielle Lauder brings ‘Act IV’ collection to the table

Estée Lauder, the company which has ruled the beauty space for years and holds a diverse portfolio of brands is now getting a new makeup line. The company was founded in 1946 in New York City and since then it has grown massively acquiring several companies like Glamglow, Becca Cosmetics, Smashbox, Too Faced, La Mer, Aveda, Jo Malone, MAC Cosmetics, Bobbi Brown, Clinique and several more. It is now launching the latest collection created by Danielle Lauder.

Taking the legacy forward
Danielle Lauder, the granddaughter of Leonard A. Lauder and daughter of executive chairman William P. Lauder is all geared up to launch her very own range via the brand. This collection is all packed and ready to be shipped in January 2020 and includes seven products, according to a report in WWD.

Act IV
Talking about the brand, in a statement given to WWD, Danielle explained, “Act IV is a perfect blend of my heritage in beauty and my passion for acting, taking inspiration from my life in Hollywood to provide multifaceted makeup products for every woman to add a touch of glamour to her day.” On August 7, Danielle shared this news through a picture which she posted on her Instagram saying, “I am SO excited to officially announce my collaboration with @esteelauder on a limited-edition makeup collection called ACT IV that comes out JANUARY 2020!! This has been such an incredible experience to create and I cannot wait to share it with you all! Get ready for your close up”

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