Kérastase collaborated with artist Lekha Washington to bring back the iconic hair oil Elixir Ultime
Kérastase collaborated with artist Lekha Washington to re-introduce its hair oil range – Elixir Ultime. Together they created an ultimate sensorial experience with a whimsical installation at Mumbai’s Luxury Lifestyle Weekend 2019.
Kérastase’s iconic Elixir Ultime is versatile hair oil. It is infused with precious Camellia and Marula oils that makes hair shiny, smooth and soft. Drawing inspiration from the luxury brand, artist and unusual product designer, Lekha plays with fabrics to create a group of whirling dervish-like forms. Like freestyle graceful dancers they mimic the elegance and femininity of strong, shiny tresses. More than 2,000 meters of fabric are sewn into beautiful, flowing forms that are 22 feet high and mesmerisingly immersive.
Rachit Mathur, GM Kérastase India, says, “In the quest for magnificent hair, Kérastase is continually pushing the limits of innovation and science. Enhancing the performance of our customer favourite ELIXIR ULTIME without altering its sensual lightness, we discovered the anti-oxidant rich Marula oil sourced from the plains of Namibia to intensify hair brilliance. This collaboration with Lekha is very special to us as we’ve got an opportunity to showcase what we offer for hair in such a stunning, larger-than-life way.”
The whimsical Kérastase X Lekha installation was presented at Luxury Lifestyle Weekend at Jio Garden, BKC, Mumbai. The brand had a booth at the venue, which was done up as per a garden salon theme. Visitors to the booth were given free hair and scalp analysis and samples of the Elixir Ultime.