Kérastase has launched its official online store in India. The Parisian luxury hair care brand will now cater to the needs of its customers through its virtual channel.
Kérastase, the luxury professional hair care brand of L’Oreal, has announced the launch of its official online store in India. Known for its personalised hair care experience and products, the brand has been in the country for more than 16 years. It has been partnering with more than 430 luxurious salons across 37 cities. In keeping with the brand’s strategy of bringing to its discerning customer’s exquisite products and bespoke in-salon treatments, Kérastase’s approach is powered by scientific expertise and professional knowledge about hair care.
Kérastase successfully launched Social Commerce for its salon partners in July 2020. It has now forayed into the world of Direct To Consumers on www.kerastase.in.
Anjali Pai, General Manager, of Kérastase India says, “Over the years, Kérastase has seen an overwhelming response to its luxury salon presence across the country and today we are very
pleased to announce the launch of our official online store in India. Our aim is to reach out to new consumers through this platform and bring them to the salon – which is where the true Kérastase experience can be had…in the most luxurious environment and under the care of the most talented hair care experts.”
The website has unique features such as a ‘Salon Locator’, to help consumers find
their nearest Kérastase partner salon. It also has an ‘Online Hair Diagnosis’, a six-step diagnosis tool. This helps consumers find their perfect hair care routine in two minutes. The website also offers complimentary samples on every order. It also gives an exclusive holiday gift box on every two products.
