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Kult App launched to elevate beauty e-commerce

by Professional Beauty India

Kult App, a beauty e-commerce platform, brings a wide assortment of brands with 2-hour deliveries in Mumbai and 2-day deliveries pan India.

The Kult App is a newly launched beauty e-commerce platform. It brings a wide range of make-up and skincare products from both Indian and International brands at your doorstep. Apart from products, the Kult App brings personalised and user-specific dermatologist insights, too. Consumers will be able to buy a wide range of premium beauty, skincare and make-up products with 2-hour deliveries in Mumbai and 2-day deliveries pan India.

The Kult App is founded by Karishma Singh, an investment banker turned beauty-tech entrepreneur. It was conceived to elevate the experience of beauty e-commerce for consumers, transforming the end-to-end process of discovery to delivery. Driven by an all-female workforce, the app is interactive, content driven, research-backed and personalised.

There was a tremendous opportunity to create a seamless experience that merged all touch points of discovery to delivery in an organic fashion. E-commerce needs to be beyond the two-dimensional experience of a transactional website and we always wondered why the industry is not looking to create a whole new experience to engage customers long before the purchase decision happens. And that’s how Kult was born,” says Karishma Singh, Founder & CEO, of Kult App.

Users can take the Skin Code Test to receive a compatibility skin score for every product. The Kult App integrates the Leslie bowman indicator into four different parameters to assess the skin: oil levels, sensitivity, pigmentation and age of skin along with Indian skin-based concerns. There are over 100,000 skin combinations possible and to cater to these for every skincare product. Over 100 parameters are fed into the data panel by a team of dermatologists and cosmetics chemists.

The Kult App is currently available on iOS and will also be available on Android by the end of 2022. With a unique dark-store-enabled delivery system, it offers 2-hour deliveries in Mumbai. With expansion plans underway, shoppers can expect 2-hour deliveries across India soon. There is real-time input from users across Reddit, WhatsApp and Slack. The platform is constantly upgrading, and devising new features and experiences for the users.

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