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L’Oréal develops ‘Back to Business’ safety guidelines for salons in India

by Arun Shirishkar

With the advent of information overload, it is becoming very confusing for salon owners to put their guidelines in place. L’Oréal India is here to help salon owners with a support guide, that will help them make a more informed decision

L’Oréal India has developed a support guide for Indian salons outlining hygiene and operating guidelines for when businesses are able to reopen. L’Oréal will also help hairdressers exceed the usual salon safety and sanitary measures, to keep themselves and clients safe by supplying masks, hand sanitizers alongside the new operating guidelines. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.

Back to Business
This ‘Back to Business’ hygiene and safety guide, will be distributed to its 45,000-strong salon network and over 170,000 hairdressers, ahead of lockdown restrictions being lifted. The support guide includes post-lockdown advice around ensuring the safety and wellbeing of customers and employees; safer operating procedures; including hand cleansing, tool disinfecting, salon routing, pre- booking, reorganisation of salons to space out appointments and electronic payment, all to ensure the social distancing requirements. These guidelines are now available to all hairdressers or salon partners of L’Oréal Professional Product brands – L’Oréal Professionnel, Matrix, Kérastase and Cheryl’s Cosmeceuticals.  

The L’Oréal Professional Products Division has been active to keep hairdressers up-to-date on their skills and visible to their clients by providing extensive online training to help upskill them while their

businesses are temporarily closed. Over 4,250 e-training sessions have been conducted for 50,000 hairdressers and beauticians in this period. L’Oréal also announced a credit extension for all its distributors and direct salon partners for the period of the lockdown.

Insights from L’Oréal India
Amit Jain, MD, L’Oréal India said: “The Hairdressing industry is a key source of employment and it is important that hair salons get back to business safely, once lockdown restrictions are lifted. The past few months have provided us with even greater awareness of the importance of our hairdressers and the demand from consumers for hair salons reopening is high.”

Here a one look image guide that will help salon owners navigate through the opening of their salons better:

According to a survey by Redquanta, salon visits are among the top 3 activities that people missed the most, with 56% saying they missed going to salons.

For additional details: https://www.loreal.co.in/

For additional information on Hygiene guidelines visit https://professionalbeauty.in/index.php/guidelines-for-salons/

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