Marking the 110th anniversary, L’Oreal Professionnel held the first edition of Hair Fashion Night in India and was one of its kind!
L’Oreal Professionnel celebrated its 110th anniversary as it brought in the Hair Fashion Night – a record breaking French Balayage marathon with 110 influencers and 110 hair stylists showcasing their makeovers. Being celebrated in India for the first time, the event also saw the launch of the brand-new augmented reality-based Style My Hair app.
Hair Fashion Night
L’Oreal Professionnel‘s Hair Fashion Night, was a record-breaking professional hair colouring marathon, which turned out to be one of the biggest hair styling events in India. In this first edition, top hairdressers of the country recreated French Balayage looks all under one roof in a single night!
L’Oreal Professionnel‘s Parisian Cool Color collection comprised of bespoke cool tone shades with the on-trend #FrenchBalayage technique to create personalized looks for a final showcase. The event was coupled with the launch of their new Style My Hair app featuring 3D makeover technology.
A night filled with stars
Celebrities like Sophie Chowdhary, Amyra Dastur, Gauhar Khan, Mandana Karimi, Evelyn Sharma and Kishwer Merchant graced the event. The night kicked off with 110 hair stylists being paired with 110 influencers. Stylists discussed mood boards and look books and the entire makeover process was showcased at the event, which culminated in a ramp walk, complete with make-up and styling.
The cool colour trend with L’oreal
L’Oreal Professionnel also unveiled their latest hair color trend “Parisian Cool” – with looks featuring cool tone palettes in mocha, caramel & burgundy. Inspired by the quintessential French approach to beauty, where hairdressers chose from 3 shades – cool caramel, cool mocha or cool burgundy to create soft, natural looking results. Using the Majirel, INOA & the new Dialightportfolio of shades, the result was gently colored hair with a glossy finish.
Style my hair
The event served to be a great platform for the launch of L’Oreal Professionnel‘s Augmented Reality based app – Style My Hair. This app featuring 3D makeover technology has three features – Moodboard (with Pinterest like mood boards that will be linked to the color plan), 3D Try On (allowing you to take a picture and do a virtual live color demo) and Swatchbook (a color swatch book which lets you experiment with different shades). This 3-in-1 colour consultation tool will transform the salon experience for hair stylists and clients.