L’Oréal USA announces to the rollout of a product impact labelling system to educate its consumers about the environmental impact of its products.
L’Oréal USA has announced the rollout of L’Oréal’s Product Impact Labelling system in the United States. The first launch in France in 2020, gives consumers the relative environmental impact of their product compared to other L’Oréal products in the same category. Products are given a ranking on a scale from A to E by considering 14 planetary impact factors and impact on biodiversity, measured at every stage of a product’s life cycle.
The Product Impact Labelling system will roll out progressively across L’Oréal’s brand portfolio including Kiehl’s, L’Oréal Paris, Redken and CeraVe. Following the ingredient list, consumers can find the Product Impact Label of Garnier hair care products on the product information webpage.
The methodology behind the Product impact labelling system was co-developed with 11 international and independent experts and scientists between 2014 and 2016. The independent auditor Bureau Veritas has verified the application of L’Oréal’s methodology and the accuracy of our data, issuing a favourable assessment in March 2022 (Bureau Veritas certificate). L’Oréal’s methodology aligns with the European Commission’s Product Environmental Performance recommendations.
On transparency and sustainable consumption, L’Oréal will continue to improve its best practices as part of its sustainability commitments. The company has committed to sharing the learnings of the impact labelling initiative with the 60 members of the EcoBeautyScore Consortium, aiming to develop an industry-wide environmental impact assessment and scoring system for cosmetics products.
Courtesy Link: PRN News