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Lotus Herbals Pvt. Ltd acquires SoulTree

by Arun Shirishkar

With over 400 exciting products, Lotus Herbals Pvt. Ltd broadens its product portfolio by acquiring SoulTree

Aligned with the similar brand values, Lotus Herbals Pvt. Ltd., acquired Vedicare Ayurveda Pvt. Ltd. This acquisition helped the former company to bring SoulTree under its umbrella. What makes this deal special is that SoulTree is the 1st brand in India to be formally certified, annually, by European Certification Agencies. As for the brand identity, the parent company plans on maintaining a distinctive one for SoulTree in both Indian and international markets.

Every product of SoulTree carries a triple seal of truth–Ayurvedic, organic and ethical values. This was discovered by the founder during his travels in the Himalayas. The brand is grounded in the ancient Indian texts and The Earth Charter–a celebrated guide to making life and business just and sustainable. SoulTree empowers and supports many women village farmers in the hill state of Uttarakhand by sourcing ingredients. SoulTree, today is present in all major cities of India as well as in France, Germany, Switzerland, United Kingdom, Spain, Bulgaria, Ukraine, South Africa, Australia and Japan.

Insights from Lotus Herbal
Commenting on the acquisition, Mr. Nitin Passi, Joint Managing Director of Lotus Herbals says “We have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes. It’s a fantastic brand with a terrific soul which is built on the pillars of ethical beauty, sustainability, Ayurveda and prestigious international organic certifications. It’s a well thought out strategic move for Lotus and SoulTree finds a perfect home at Lotus Herbals. We are sure consumers all over India and the world will fall in love with SoulTree.”

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