MAC X eL Seed transforming street artistry into makeup


MAC cosmetics meets the visionary artistry eL Seed and launches a new limited edition collection.

Celebrating makeup artistry has been a part of MAC cosmetics A game. They have been collaborating with the artists who ignite trends and inform the zeitgeist. MAC X eL Seed is one such collaboration to look at!

Down the street
eL Seed’s inspiration comes directly from the streets, the same place where new trends and colour palettes are born,“I draw my inspiration directly from the streets and from the communities in each location I’m painting. The calligraphy I paint are words infused with profound meaning. Their universal messages cross cultures to inspire and reinvigorate neighbourhoods.’’ says eL Seed.

Unbox the artistic vision
Starting off with the lipsticks the collection features four of them, in hues ranging from fuchsia to warm cinnamon. A cheek & eye palette, one calligraphy-debossed extra dimension skinfinish highlighter and a four piece makeup brush set commemorates the entire collection. Glancing through the packaging, it showcases eL Seed’s signature vibrant pink, emblazoned with calligraphy based on a quote from Roman statesman Marcus Tullius Cicero: “The face is a picture of the mind with the eyes as its interpreter.”

The collection launches exclusively in the Middle East before dropping to the rest of the world.


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