Social media presence is of prime importance for GenZer’s. We look into the life behind the grid of Aanchal Khanna Kapoor, celebrity make-up artist and Instagram influencer.
Social media has emerged as a shining star in the world of advertising and marketing. Through its widespread reach, social media has changed the way brands communicate with their audiences. And it has become mandatory for brands to have a presence on social media platforms. As per the market reports, 63 per cent of customers trust the brands that have a verified Instagram account.
Not only the brands, but social media has become of utmost importance for all beauty artists. It is the common platform to showcase their work and creativity. It has also emerged as a one-stop platform for knowledge sharing for beauty professionals.
Priyanka Parshurami connects with Aanchal Khanna Kapoor, a celebrity make-up artist with around 52.9K followers on Instagram handle mua_aanchalkhanna.
Here’s an excerpt from the interview…
What’s trending on social media in make-up?
The trending looks currently on social media are fresh and true. Something that makes you feel comfortable without putting layers on.
How do you connect with your followers?
I personally chat with all my followers and answer each one’s questions through DMs.
Do you get client leads from social media?
Yes, I do.
Why is Instagram important for artists?
Instagram is most important for artists as it’s an easy platform for you to showcase your work.
Advice for upcoming artists who are starting new on Instagram?
Be yourself, watch what kind of make-up do you prefer doing and make that your forte that will help you stand out from the rest.
Tell us about your education and achievements?
I have studied make-up at Fat Mu in Mumbai. I immediately got a placement in MAC cosmetics where I learned all about products and their actual use and applications. After three years at MAC, I got into freelancing for movies, brides, ad shoots and much more.
Make-up has given me a lot. I got the opportunity to work with well-known actors like Tammannah Bhatia, Madhuri Dixit, Esha Gupta, Mithila Palkar, Kriti Kharbanda and many more. It is the most important and indispensable part of my life.