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Max Factor launches in India!

by Arun Shirishkar

Coty India brings, Max Factor – The makeup of make-up artists to India with a portfolio of 177 products

Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood’s Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. 

The Max Factor journey
The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artistry skills. From mascara to foundation, eyeshadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day.

Today, Max Factor continues to help people everywhere maximise their unique potential by putting its expertise into their hands. Creating easy-to-apply, inspiring products with good- for-you skincare ingredients, our core belief is that you should never settle for anything less than your best self.

Product line-up
Max Factor Facefinity All Day Flawless 3-in-1 Foundation.
The foundation has the power of a mattifying primer, the coverage of a concealer and flexi-hold technology, it is shine proof and touch proof. It is available in 22 shades. 

Max Factor Facefinity Compact Foundation.
The compact ensures the finish of a powder, the longevity of a foundation and with buildable coverage and is available in 10 shades.

Max Factor Crème Puff Pressed Powder
A blend of foundation and face powder pressed into an easy to use compact, that is available in 10 shades.

Max Factor False Lash Epic Mascara. 
The mascara helps create a full, fanned-out effect by sweeping the unique brush from root to tip, capturing every single lash to magnify and intensify. This mascara is available in long-wear and waterproof variants.

Max Factor Lipfinity Velvet Matte Lipstick. 
The matte lipstick is hydrating, waterproof and a transfer-proof, liquid lipstick for up to 24 hours. The lipstick offers a deeply pigmented rich matte finish and is available in 15 shades.

Max Factor Colour Elixir Crème Lipstick
The crème lipstick is bold in colour and has a lip-loving, nourishing formula, containing a blend of emollients, antioxidants and vitamin E to care and condition. This lipstick is available in 23 shades.

Max Factor Colour Elixir Velvet Matte Collection
The velvet matte lipsticks are packed with skin conditioners and antioxidants which actively soften and smooth the lips, including shea, avocado and aloe butter, as well as Vitamin E. These lipsticks are available in 10 shades.

It’s time to spend some cash, as Max Factor products are now exclusively available on Nykaa.com.

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