With a boutique salon called Tangerine, Natasha Singh Chauhan has set her eyes on reaching the top albeit with slow and steady steps.
While Natasha Singh Chauhan started Tangerine The Boutique Salon in 2014, her tryst with entrepreneurship in the salon industry dates long back. During her training period at BBlunt, Mumbai, Natasha went on to work with leading designers and magazines in the fashion industry, besides professional styling from Vidal Sassoon Academy, London. Read on as she reveals all about her professional journey…
How did you start?
After my college education at Symbiosis Institute of Design in Pune, I did my initial training at BBLUNT Mumbai. After a few months, I shifted to Jaipur. However, I felt there were no good salons, which provide customer satisfaction services and innovative ideas. So, I thought of opening a salon to fill that gap.
What were the initial challenges of setting up a salon?
I worked with a number of leading designers, fashion houses and magazines, and also trained in professional styling before Tangerine was launched. As such, no challenges were faced – my parents were supportive throughout. When I took the decision of opening a boutique salon, they were a bit hesitant. But it worked out in the end with my hard work. They are proud of what I am today.
What’s your inspiration and groundwork?
Struggles have been few and far in between. I was sure about my professional goals early on in life. So, every milestone was just another step forward. But like every other service industry, managing a salon comes with its set of challenges. 99.9% of clients walk out happy, but in a couple of instances, we have had to handle the situation delicately. But like I said, it has largely been a joyous learning experience.
What trends you would like to forecast for 2019?
A new year brings with a lot of new hairstyles and hair trends. Whether it’s the return of ’90s tortoiseshell crocodile clips and micro braids, or working this year’s most outrageous hair colours (like smokey pink), the New Year brings with it the perfect opportunity to test out the most coveted hairstyles and hair trends working their ways.
How do you see the industry in 2019?
Fuelling Tangerine’s growth and brand value is my top priority. It’s easy to get laidback now that the salon is doing well. But, we want to bring in more customers and more services. We are in talks for interesting partnerships with some of the world’s most luxurious brands. As people have got more conscious about the industry.
How do you plan to take the business forward?
As we are growing, I want Tangerine to be a part of Jaipur’s social and cultural community in a meaningful way. Events like the Tangerine Women Campaign was a step in that regard. We have a few other creative ideas in the pipeline with which we look forward to socially engage the people of Jaipur. Let’s see how they pan out in the times to come. I want to grow slowly and steadily as per the industry.
This year, I’m also looking forward to opening an academy in Jaipur, as I believe in education and our industry really needs to be updated.
Who’s your mentor?
Adhuna Bhabani of BBlunt Salons and Vipul Chudasama.