Home NEWSINDUSTRY NEWS MyGlamm Is The Make-up Partner of ‘BIGG BOSS Season 16’

MyGlamm Is The Make-up Partner of ‘BIGG BOSS Season 16’

by Professional Beauty India

The Salman Khan hosted reality show Bigg Boss is back with its 16th edition and with MyGlamm as its make-up partner.

The 16th season of Bigg Boss went live on 1st October on COLORS channel with the theme ‘Game badlega, kyunki BIGG BOSS ab khud khelega’. This new chapter of the hugely popular reality show has MyGlamm as the official make-up partner. As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with COLORS’ ‘BIGG BOSS Season 16’ is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.

The COLORS BIGG BOSS house has the MyGlamm Zone, where the contestants work on their glam game, get ready for the weekend episodes and perform fun tasks and activities. This zone will also see Bollywood celebrities visit the ‘BIGG BOSS’ house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to discover its products, and create a rich, personalised content and tutorial-fuelled post-purchase experiences through its app.

Commenting on the association, Sukhleen Aneja, CEO, Beauty and FMCG brands, The Good Glamm Group, shared, “We are thrilled to be the Make-up Partner of BIGG BOSS Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier 2 and 3 and below cities and leverage the immense reach and traction across consumer segments provided by BIGG BOSS.”

You may also like

Leave a Comment