New launch by Nykaa X Masaba has you covered from lips to tips


Nykaa has launched a new collection with the designer Masaba Gupta, bringing 12 new lipsticks and enamels to suit everyone’s needs

Nykaa Cosmetics is launching its first ever designer led beauty collection with Masaba Gupta, who is known for her eclectic, vibrant and quirky prints. Marrying her brilliant print sensibility with Nykaa’s expertise, Masaba’s love for colour and iconic motifs is visible throughout the range. The collection features 12 of her favourite shades of lips and matching tips, packaged in an eclectic mix of prints like Pataka, Trolls, the signature Cow & Bindi, Tiger Lily et al.

The journey
Masaba and Nykaa have worked closely for over 2 years to co-create this unique collection that has products and colors suiting every Indian skin tone. The line allows everyone to embrace their own unique style and effortlessly create a look. Taking inspiration from family and her best friends, Masaba has created shades for her collection, while co-designing the packaging elements that truly represent her signature style and personality. This collection consists of 25 products – 12 lipsticks, 12 nail paints and 1 nail enamel remover.

Lips to tips
The beautiful Velvet Matte texture of the lipstick is a classic. The formula of the shades which ranges from reds, pinks to nudes is highly pigmented, lightweight and keeps your lips hydrated. The nail paint colors match the lipsticks to keep your monochrome look on point. It comes with a UV filter and a 5-free formula to keep your nails protected from sun damage and harmful chemicals. Finally, get that polish off in seconds with the dip and twist nail paint remover. The formula is acetone free, thus prevents excessive dryness and the packaging is extremely travel-friendly.

Pinks, reds and nudes to match every mood
The collection offers matching shades for your lipstick and your nails in the colour family of pinks, reds and nudes. The pinks include Buzz Kill, FacePalm, Touch Me Not, Kale-ing me softly. The reds include Pataka , Femme Fatale, Wild For You, Can’t Deal and You Croc My World. Last but definitely not least, the nudes include Rawr, Cool Guy, NimbuPani, Buzz Kill.

The lipsticks are priced at INR 599, the nail paints at INR 199 and the nail paint remover at INR 275. Masaba by Nykaa collection will be available on and across all Nykaa Stores.


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