Home CATEGORYGLOBAL Men’s grooming leading K-Beauty brand enters the American market!

Men’s grooming leading K-Beauty brand enters the American market!

by Arun Shirishkar

Bro&Tips, a rising brand for men’s grooming and lifestyle in the Korean market announced its debut in the U.S. market through e-commerce channel, Amazon.

Bro&Tips was created in 2017 through the in-house startup development program run by Korea’s leading beauty conglomerate – Amorepacific. The brand focuses on providing solutions –  ‘Tips’ for skin problems faced in the everyday life of men – ‘Bro’. Not only products, but also its package design and communication campaign are designed exclusively for men, targeting their needs and wants.

The journey of Bro&Tips
Shortly after its launch, Bro&Tips went viral through social media channels and interested Korean men. With over 90% in customer satisfaction, its intimate wash for men topped the men’s intimate wash category in the Korean male grooming market. The excellent quality of its products was widely recognized in the Korean leading e-commerce and drug store channels and this allowed it to step into global e-commerce channels including Tmall and Xiaohongshu in China and Qoo10 in Japan. 

Entering the American market
Bro&Tips made their debut in the U.S. market in August 2020 through online marketplace – Amazon. It plans to strengthen its position as a multifunctional male grooming brand in the global male personal care market, which is expected to garner USD 166 billion by 2022 according to market researcher NPD Group.

Bro&Tips Products
Key products such as Super Clear Body Wash, All-In-One Lotion (Never Oily, Never Dry, Never Worry), Monster Wash Foam Cleansing, Cement Clay Hair Wax, and Point Clinic Bro’s Cleanser are currently available on Amazon.

Source: PR News Wire

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