Home NEWSINDUSTRY NEWS Skin care brand Aureana partners with Health & Glow

Skin care brand Aureana partners with Health & Glow

by Arun Shirishkar

Skincare brand Aureana expands its retail footprint by launching Health & Glow both online and offline.

Aureana has been on an expansion mode and is ensuring product availability at maximum locations both offline and online. Launched during the pandemic, the brand has had double-digit growth and an uptick in rising patrons from urban, Tier-II, and -III cities. The brand takes care of the most critical components to effective skincare, which are purity, safety, and quality of ingredients. Their products are dermatologically tested with a combination of all-natural antioxidants, minerals, botanical extracts, and vitamins, and the skin is left rejuvenated and glowing.

To be able to cater to their growing clientele and larger audience base, Aureana is partnering with Health & Glow, one of the largest networks of beauty and wellness chains having over 160 stores across major cities. This partnership will become a key milestone for Aureana’s products in the range, Essentiel, Luminous, Purite, and Rewind.

As a part of the launch, the brand showcased its best-selling products – Aureana Luminos Brightening Face wash, Luminous Brightening Serum, Purite Acne Dissolver Gel, Rewind anti-aging Serum, and Essential face scrub, suitable for all skin types.

Commenting on taking the first retail step, Aishwarya Bendre, Managing Director, Auric Beauty Products, said, “Starting off as a D2C brand, Aureana has made a strong presence felt through their offline presence and now with Health and Glow, we have a formidable partner, which gives customers a chance to sample us even better. It is a stepping stone to augment our audiences and increase on-ground expansion. Health and Glow’s expertise in the skin and beauty segment makes them an able partner for a brand like ours and we look forward to a mutually successful relationship.”

K Venkataramani, Managing Director & CEO, Health & Glow, said: “We are happy to bring a world-class skincare brand – Aureana to Health & Glow, which is also Made in India. We are happy to offer our customers the proven benefits of skin-friendly ingredients and efficacious formulations available in the Aureana skincare products. We continue to cater to our customers’ evolving needs over the past 22 years. We are thrilled to be able to provide the right kind of skincare products to our variety-seeking customers through this association.”

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