Unilever in partnership with Beauty Kitchen have launched the first Return -Refill -Repeat stations for beauty and personal care
Beauty Kitchen has been a big proponent of the refillable concept, even launching a refillable hand sanitizer in May 2020. The partnership provides refill trials for seven Unilever brands—Persil, PG Tips, Radox, Cif, Simple, Pukka and Alberto Balsam—at Asda’s Middleton store.
Unilever’s refill platform currently features three formats: Touch-free — In-home refills — Self-serve containers.
Developed by Beauty Kitchen and RBC Group for beauty and personal care brands, this system will dispense Radox shower gel, Simple liquid handwash and Alberto Balsam shampoo and conditioner, as well as Persil laundry liquid. Products will be dispensed in reusable aluminum or stainless steel bottles. First-time shoppers will be provided with a bottle. Returning shoppers will reuse their existing bottle. After filling, shoppers add their printed label to the bottle and take it to checkout as usual.
Household cleaning brand Cif will offer in-home refills via concentrated refills. These “Ecorefills” reportedly use 75% less plastic compared to conventional bottles, reducing trucking traffic by 87%.
Unilever’s PG Tips and Pukka tea brands will be available via self-serve containers for loose tea, allowing customers to use tongs to self-dispense fully biodegradable teabags. Shoppers will be able to take their own reusable container into store or buy one there. Once their container is full, they take it to the weighing station where a label is printed ready for payment at the checkout.
The stations could purportedly save the equivalent of 30,000 plastic water bottles in one store over one year, per the companies. The reduction would be in line with Unilever’s commitment to cut its use of plastic packaging and render all of its plastic packaging reusable, recyclable or compostable by 2025.
Source: Global Cosmetic Industry