The Indian beauty industry is living up to the phrase the ‘sky’s the limit.’ Product innovations, consumer demand, advanced technology and new sales funnels have opened up a plethora of opportunities for beauty startups. Dreaming big requires courage, but achieving big requires money. And, that is where venture capitalists come into the picture. Team PBxHJ analyses the changing scenario of the beauty sector and the economic impact of funding on the growth of beauty brands.
BEAUTY BRANDS THAT MADE IT TO THE UNICORN CLUB IN 2021
• Urban Company
STRUCTURE AND SUPPORT
Seeking funds for a beauty brand requires a lot of groundwork. Our experts shared their experience of fund raising with us. Anurag Kedia, Founder, Pilgrim (Heavenly Secrets) listed out:
“Typically when any VC is evaluating a deal, they look at the following:
• The team behind the brand
• What does the brand stand for?
• Is the brand strongly differentiated from other brands in the same market?
• The kind of space the brand is operating in (e.g. Pilgrim operates in the beauty D2C market)…
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