Lotus Herbals Pvt Ltd has announced an acquisition of 25% stake in Conscious Chemist, the New age clean beauty, DTC brand.
Lotus Herbals Pvt Ltd, India’s top natural beauty care business, has announced the purchase of a 25% share in Conscious Chemist, the New Age clean beauty, Direct to Consumer brand. With its well-formulated, useful, and unique product range, Conscious Chemist intends to revolutionise the skincare industry. The clean beauty DTC start-up business, which began operations a few years ago with only three goods in the market, now has a functional skincare line of assembled products encompassing face care, eye care, and body care categories.
Every Conscious Chemist solution is meticulously evaluated to ensure optimal efficacy and potent active ingredients that give scientifically proven outcomes. Conscious Chemist believe in the power of both botanical components and science-backed clinically proven actives, as well as methods that are healthy for both the environment and the customer. Toxins, perfumes, and poisonous compounds are not present in any of the items. By totally exposing the product formulations, the brand encourages openness. Its goods are never tested on animals, are created responsibly, and utilise only environmentally friendly packaging.
Nitin Passi, Joint Managing Director, Lotus Herbals, comments on the Conscious Chemist stake purchase, “We are excited about our strategic investment in Conscious Chemist since it aligns with our strategy for accelerating growth in the DTC digital native universe focused on clean beauty. The brand also resonates with our commitment to sustainability and environmentally friendly practices. We appreciate the vigour, exuberance and dynamism that Conscious Chemist brings and will provide them tangible access to Indian and global markets, technological and marketing mentorship that will help in propelling its growth over the next five years.”
Lotus Herbals has made strategic investments in emerging beauty brands over the last eighteen months, beginning with a 100% acquisition of the luxury Ayurveda brand SoulTree in September 2020, followed by a 32% stake purchase in the Dermaceutical Company Fix Derma India in October 2021, and its most recent investment in Conscious Chemist.