OPI is collaborating with Xbox to produce a colourful range of 12 winning shades.
Take nails to the next level in Spring 2022. This palette, which comes in four distinct formulas and hues ranging from fresh blues and greens to fanciful shimmers, brings the virtual worlds of gaming to life, allowing you to access unlimited looks and experiment with nail art and new trends.
Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by colourful oranges, corals, and reds (Suzi is My Avatar, Trading Paint, Heart and Con-soul). Take your game to the next level with ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry) and colours that merge natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation). Beginning February 1, consumers will be able to obtain amazing, shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5 with each eligible purchase of the Xbox OPI polish at participating shops.
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann remarks, “Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox.” “In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
Fans will have the opportunity to win special Xbox Wireless Controllers in top trending colours – Achievement Unlocked, Racing for Pinks, and Can’t CTRL Me – to combine with their own fascinating nail art inspired by Xbox Game Pass fan-favorite titles. To bring the cooperation to reality, OPI and Xbox will collaborate with famous creators from the gaming world.