Home CATEGORY Moroccanoil partners with the Women’s Tennis Association

Moroccanoil partners with the Women’s Tennis Association

by Arun Shirishkar

Moroccanoil is the official hair care partner of the WTA. The brand will also work on its INSPIRED BY WOMEN™ platform with top tennis stalwarts.

Moroccanoil has entered into a partnership with the world’s leading women’s professional sport organisation, the Women’s Tennis Association (WTA). The partnership with entail that Moroccanoil be the exclusive hair care sponsor of the WTA throughout the 2019 season. The brand will also associate the WTA to expand upon its INSPIRED BY WOMEN™ platform.

This platform was created in 2014 to inspire, celebrate and empower women around the world. Through the digital short-film series INSPIRED, Moroccanoil will provide WTA athletes a global platform to highlight the philanthropic initiatives they support and the change they bring to communities around the world.

Inspiring young girls

The first collaborative feature has debuted on Moroccanoil.com. It has an inspiring look at US tennis player, Madison Keys’ mission to make a difference through her work with FearlesslyGiRL. It is an internationally recognised organization that encourages a kinder, more supportive environment among young girls. The series will continue throughout the global tennis season, spotlighting new players and stories that are creating a positive impact.

“Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it’s a lifelong project to celebrate, inspire and empower women around the world,” says Moroccanoil Co-founder Carmen Tal. “We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organization who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King. By creating the WTA and advocating for equality, she revolutionised the world of women’s sports so it is only fitting that we turn to a partner that truly epitomises what strength, passion and determination can achieve.”

Collaborative efforts

“We are so very happy to announce this perfect match between Moroccanoil and the WTA,” stated WTA President, Micky Lawler. “There is a remarkable life story behind each of the WTA’s extraordinary athletes that cannot be told in match wins or record titles. The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails.”

Fans and viewers are encouraged to be part of the INSPIRED BY WOMEN™ conversation by sharing a woman in their life who inspires them via social media using the hashtag #InspiredByWomen. For more information about INSPIRED BY WOMEN™, visit InspiredByWomen.com. To watch the debut INSPIRED film, go to YouTube.com/Moroccanoil.

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