Home NEWSINDUSTRY NEWS Professional Beauty Delhi 2022, Struck Gold!

Professional Beauty Delhi 2022, Struck Gold!

by Priyanka Parshurami

The Professional Beauty India, Delhi, 2022 comeback event, dazzled the capital by delivering a spectacular event with a visitor footfall of 13842 in just 2 days.

The 19th edition of Professional Beauty India held at Private Maidan, Halls no. 8,9,10, & 11 was a beautiful showcase of glitz, glamour, business, and education. Spread across 10,000 sq. meters with over 200+ brands across the verticals of hair, skin, make-up, spa, and nails as well as salon tools, accessories, and furniture the event was attended by buyers from across the country, from as far south as Kerala and as far north as Jammu.

The buyers made the most of the sourcing and networking opportunities at Professional Beauty Delhi as they were seen flooding the exhibitor counters for queries and bookings, making the most of exclusive offers, as well as learning from and interacting with beauty and hair experts.

The Show Stopper Live Demo Stage and leading artists:

Professional Beauty Delhi witnessed live education through its show stopper live demo stage and seminars. The 19th edition of Professional Beauty Delhi witnessed the comeback of the Live Demo Stage, a hub for learning, which attracted some of the best talents from the industry such as Elton Steve, Savio John Pereira, Vipul Chudasama, Dipika Parihar, Puja Singh, Avleen Bansal, Dr. Blossom Kochhar and many more showcasing the latest trends in skin, hair, make-up, and nails as well as the India launch of American makeup brand ‘Moria’ by Ekta Cosmetics.

Apart from the Live Demo Stage, the Expo was full of learning opportunities as exhibitors had private stages with live sessions, from the likes of Sumit Malkotia, Rachit Malhotra, Gaurav Bhardwaj, Rod Anker, Atul Chauhan, and international artists like Marcos Viana, educator & hair therapist, Visagist.

New Features and Zones at PB Delhi:

Alongside the education stages and product zones, this year PB Delhi implemented two new areas to support the growth of the industry.

The Academy Zone:

In recent years, there has been a rise in the number of beauty and hair academies imparting international-level knowledge and techniques to the Indian beauty and wellness industry. As a result, the standards and offerings of the academies are continuously improving and Professional Beauty Delhi gave a platform to them to reach out to aspiring talent looking for fresher courses as well as existing talent looking to upgrade their skills.

Franchise Zone:

To franchise or not to franchise? A question that the salon industry has been tussling with for many years. Maintain control and brand identity or grow through the SOPs of others? At Professional Beauty Delhi, we launched our Franchise Zone, our latest initiative for bringing the industry together and supporting its growth and development. The focus was on allowing new investors and stand-alone salons to meet and discuss franchise options with our exhibiting brands and to facilitate the growth of quality franchises with solid SOPs, hopefully de-risking some of the challenges of launching and growing a new salon or academy business.

The B2B Zone:

Professional Beauty Delhi 2022 has something for everyone. It was the platform where salons and artists could meet multiple brands from hair styling to hair care, makeup to skincare, nail, salon furniture, and more. And the team of Professional Beauty India is proud that all the exhibitors and visitors wholeheartedly applauded the efforts put in by the team through their exhibitions, magazine, and social media to keep the industry connected and motivated. Onwards and upwards to Professional Beauty Mumbai on 19-20 September.

Professional Beauty Delhi gave a new concept to exhibitors focused on pure branding and business meetings: the B2B zone. This zone enabled brands to meet key distributors, wholesalers, and salon customers to discuss business strategy and planning.

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