It will provide digital new direct-to-consumer possibilities to their global network of salons and hairstylists.
Replika Software Inc. announces a partnership with L’Oréal’s Professional Products Division to use Replika’s technology to provide tools to their network of salons and stylists to promote their businesses, connect with their clients digitally, inspire product sales, and deepen relationships with consumers at any time and from any location.
As part of this initiative, the Professional Product Division will leverage Replika Software’s recently expanded capabilities to provide their network of Salons and Stylists with a personalised, turnkey, transactional direct-to-consumer (DTC) microsite that includes a comprehensive social selling solution and a full catalogue of L’Oréal professional products (L’Oréal Professional Paris, Redken, Kérastase) available to inspire their clients and followers on social media, sell pr This new site network may also be utilised for product launches and collection drops. The new salon websites also include instructional information and shoppable selections of the stylist’s preferred goods.
Kareen Mallet, Co-Founder of Replika says, “In the face of digital disruption, Replika Software enables brands such as L’Oréal to take a social-centric approach to e-commerce and leverage its network of experts to drive its push for digital dominance.” She believes that engaging brand advocates and specialists, like the Professional Products Division’s hairdresser network, to promote ecommerce sales is the future of brand loyalty, and that social selling will be a significant conversion driver and raise the average order value. Replika claims that their technology leads to a 50 to 200 percent increase in average cart size and a 10X increase in sales conversion when compared to typical paid marketing campaigns.
It is the first time that customers can browse all L’Oréal Professionnel goods in one place. Brazil is the first country to introduce this new upgraded technology, which is expected to spread to salons and stylists worldwide.