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Nykaa launches Korean beauty brand Laneige

by Arun Shirishkar

Keeping itself ahead in the beauty game, India’s well-known online retailer, Nykaa.com, launches Korean beauty brand Laneige.

Korean beauty brands and trends have taken the world by storm. Riding on this wave, Nykaa.com has brought Korean beauty brand Laneige to Indian aficionados. Laneige maximises the potential of water to deliver the right solution to each skin concern with carefully selected, optimum natural ingredients. The brand offers innovative skincare and make-up solutions.

“Observing the growing trend of Korean beauty brands across the world, Nykaa began introducing Korean brands to our portfolio last year. These brands have been a huge success with the Indian audience with their innovative ingredients and cutting-edge science. With Laneige’s signature water science based products we offer our customers a new facet in their beauty regime,” says Falguni Nayar, CEO, Nykaa.

Science of water

Laneige’s Water Science™ has developed optimum water to address different skin concerns. These include like hydration, pore refining, anti-aging, or complexion-correcting. Its signature Hydro Ionized Mineral Water offers quicker and deeper absorption for better moisturisation. Its Mint Water reduces excessive sebum while offering greater pore care. The products have the backing of over 20 years of research by Laneige.

Laneige Bestsellers

  • Water Sleeping Mask
  • Lip and Eye Sleeping Mask
  • Water Bank Hydro Essence
  • White Dew Ampoule Essence

Apart from Nykaa.com, the products are also available at select Nykaa Luxe stores in Delhi, Ahmedabad, Indore, Hyderabad, and Bangalore.

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