OPI brings back its most iconic collaboration!

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OPI is bringing back its highly coveted and best selling collection again as an ode to Hello Kitty’s 45th anniversary

In 2016, two icons partnered to create one unforgettable collection, the Hello Kitty Collection by OPI. The collection became an instant favourite – the most talked about OPI collection of all time with the most searched for shade ever, Let’s Be Friends! Due to huge demand, these two icons are saying Let’s Be Friends again!

OPIXHelloKitty!
With this collection, Hello Kitty celebrates her 45th anniversary. Born from the Japanese “omotenashi” tradition of gift giving, the pop culture icon will celebrate by offering fans the ultimate in holiday gifting. The 2019 OPI Hello Kitty Collection includes 12 signature shades plus three festive glitters, ranging from frosty whites and pinks to deep velvety hues and lots of sparkles.

Pinks, glitters, hues and blues
Inspired by the first collection, best-selling shade Let’s Be Friends!, the powdery pink, will make its return. The range takes inspiration from a range of colors from those evoking frosty landscapes to warm pink sparkles, classic reds, rich golds and shimmering pewter. The packaging and colour selections also pay homage to the signature Hello Kitty bow while being perfect for the holiday season. Blues and purples in the collection vary from icy hues to deep velvet tones. Additionally, three playful and festive holiday glitters are sure to be the life of the party.

Insights
“We were blown away by the response from the first Hello Kitty Collection, and the demand hasn’t stopped three years later,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With the Hello Kitty by OPI Collection we bring together two global icons that embrace having fun, being chic and loving color!”  

All 15 Hello Kitty Collection shades will be available in classic Nail Lacquer, long-wear Infinite Shine and GelColor formulas.


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