Professional Beauty Delhi – a melting pot of beauty and business trends

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Professional Beauty Delhi, the much-anticipated trend and sourcing show for North India, will roll out its 8th edition in the capital on 1st and 2nd of July, 2019, at Pragati Maidan. Since its inception in New Delhi, the Show has welcomed more than 20,000 trade visitors who have flocked to the venue to fulfill their sourcing, education and training needs.

The upcoming edition will provide solutions for all these and more as Professional Beauty Delhi offers the beauty industry in North India not only the best brands and products but also intensive conference sessions at the Salon Management Congress and live on stage demos. The All India Hair and Beauty Association (AIHBA) will also present its national awards competition bringing in participants from across India and Asia to be at the Show.

With more than 500 brands exhibiting and 20 plus new product launches lined up, the show caters to every beauty professional’s requirement completely.

Go live
The performance stage at the Delhi Show has an impressive line-up of Indian and international artists ready to enthrall with their hairdressing, make-up, skin and nail art skills. These acclaimed trainers will offer free look-n-learn sessions to the visitors and all that will be required from the audience will be a passion for beauty and learning. Some of the confirmed names include Avik Hore, Avleeen Bansal, Cherry Petenbrink, Dipika Parihar, Dr Blossom Kochhar, Leyla Vazirova, Simon Shaw etc.

Business networking
The venue of Professional Beauty Delhi comes equipped with VIP lounges and meeting areas that will provide ample space and amenities for exhibitors and buyers to conduct serious business discussions. As is evident from the Show’s past records, the two-day event is not only a place for order placements but also a platform to forge new business tie-ups, build one’s brand, network with business associates and scout for talent. The number and category of brands participating in the Show indicates an increase in networking activities and collaborations like never seen before. Some of the noteworthy brands that you will see at the Delhi Show include Associate Partner, Ikonic; Make-Up Partner, Kryolan; Hair Tools Partner, Mr. Barber; Streax Professional, Ikonic, Olaplex and WAHL in the hair category; Kryolan, Makeup Studio, Temptu, and PAC in make-up; Perron Rigot, Pevonia, RICA, Aroma Magic, The Body Care, and Shahnaz Hussain in skin; Bluesky, Glam, Cuccio, Colorista, and Ranara in nails.

What’s new?
Professional Beauty has always encouraged innovation and provided the industry with a platform to showcase talent and education. The upcoming edition of the Show will do the same albeit on a larger scale. Visitors will witness our biggest exhibition area to date encompassing Halls 8-11, which will be neatly segregated to ease navigation. The registration area will have more counters to help visitors speed up the entry process and make the most of the two-day show. With more than 20 product launches planned, Professional Beauty Delhi is your perfect trend watch spot.

Salon Management Congress
The third edition of Salon Managment Congress (SMC) and its second one in the city will bring a new level of business expertise to the participants. SMC Delhi comes to you with a new format, which entails one day of intensive panel discussions about various essential aspects of running a salon, followed by back-to-back workshops by industry leaders. Some of the topics for panel discussions include Salon Vision 2020: what’s on the horizon for the salon industry in India?; Attrition and pay structure in the salon industry; How to gain clients by implementing the correct content marketing strategy?; How to renovate your salon on a budget?; and Salons as a family business. The workshops are as follows:

1 Measuring productivity and ROI in salons
2 Understanding the art of retailing in-salon
3 Nail bar business in salons
4 Inventory management in salons

Leaders and trailblazers from the Indian beauty industry who will be enriching your experience at SMC Delhi include:
1 Dr Blossom Kochhar, the chairperson of Blossom Kochhar Group of Companies
2 Viki Thakkar, Director & Owner, Viki Thakkar Design Studio
3 Vikram Mohan, CEO & Co-Founder, Spalon India Pvt. Ltd.
4 Vibhoar, CEO, NEU Salonz
5 Deepak Jalhan, Creative Director & Educator at LOOKS Prive
6 Indira Ahluwalia, Owner, Grace Beauty Clinic
7 Sachin Kamat, Director, Employee & Customer Engagement, Enrich Salons

AIHBA Awards
AIHBA’s 7th National Competition will cover different categories such as hairstyling, hair cutting, nails and make-up. The Association has also instituted an online competition across six categories, inviting entries from all over the country. AIHBA India Awards 2018 had 350+ participants pan India. Proceedings for the Awards will start from 29th June with a Juror Seminar, followed by the AIHBA CEC meeting and competitor orientation on the 30th of June. On 1st and 2nd of July, the competition and prize distribution ceremony will be conducted at Professional Beauty Delhi.

Categories for the competition include Open Hairstyle, Body Painting, Bridal Hairstyle – live model and mannequin, Creative Hairstyle, Fashion Mehendi, Gents Classic Haircut, Gents Tattoo, Nails Commercial, Nail Fantasy, OMC Hi-Fashion Bridal Makeup, etc. For the online competition the categories include editorial hairtyle, hair colour, bride of india, gents progressive cut, ladies progressive cut and fantasy make-up. For more details, visit www.aihbaindia.in.

International Pavilion
Professional Beauty Delhi will play host to a number of reputed international brands. A separate pavilion has been assigned to them, thereby allowing both exhibitors and buyers ease for conducting business. Visitors to the Show are likely to see many companies from abroad, especially South East Asia, bringing global beauty concepts and trends to India. Some of these brands include DJM Medical, Fitnesswell, Zongshian Jiali Cosmetics, Morfose, Dains and Myca Wax.

In a way, the Delhi Show will act like a floodgate for business ideas to enrich the blooming professional beauty industry in India.

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