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Professional Beauty India Turns 10!

by Priyanka Parshurami

South Asia’s largest beauty expo, Professional Beauty India, celebrates a decade-long journey as part of the beauty and hair industry.

Professional Beauty India (PBI), the show designed especially for the beauty and hair industry completes a journey of 10 years in India. Since its launch in 2012, Professional Beauty India has diligently focused on supporting the growth and advancement of the industry, delivering international standards, focusing bringing the industry together, and helping brands connect and showcase their products and services to tens of thousands of salon, spa and parlor owners across the country.

Professional Beauty India, lovely known as PBI, commenced its journey in 2012 with a small show in Greater Noida where 40 brands and a few thousand visitors met for the first-ever international level show for the community. Professional Beauty is India’s leading trade show that brings beauty, hair, nail, skin, and spa brands together to connect with trade buyers, educators, and distributors from around India.

In this decade-long journey, Professional Beauty India has made its mark in the Indian beauty and wellness industry by successfully delivering 33 events, across 8 cities across South Asia with 4400+ exhibiting brands, 2,99,400+ visitors, 30+ pavilions, and over 24,500 B2B meetings.

True to its message, “At the heart of the community”, the Professional Beauty India expos have grown to be the hub of networking and learning opportunities on the latest industry trends and techniques inspiring tens of thousands on how to grow their careers and businesses in the salon and spa industry. Over these years, Professional Beauty India has delivered 650+ live demo sessions, and 2900+ conferences with a social media reach exceeding 49,804,900 over the years, helping Professional Beauty India bag 5 industry awards over the last 10 years.

“2022 marks the 10th anniversary of Professional Beauty in India across exhibitions and magazines. I can’t believe it’s already been 10 years. I vividly remember our first show at Greater Noida in December 2012, where we had around 40 exhibiting brands and a few thousand visitors with many people saying we would never succeed in India. But today, after a decade we have become the main trade show and media for the beauty, hair, and wellness industry and grown alongside the industry. It has been an incredible journey, with ups and many, many downs. But we have been successful in bringing this industry together and overall it’s been an emotional but very enjoyable experience working with the industry in India”, says Vikas Vij, MD, Professional Beauty India.

He further adds, “I still remember when we first started everyone told us that this might not work in Indian markets as we have many other already established beauty shows around the world. But I took it upon myself as a challenge to make it work, and I am really proud that we accomplished our first challenge. And today in 2022, post COVID we are back with a bang to contribute towards the further growth of the beauty, hair, and wellness community of India”.

When contacted the celebrity stylist Savio John Pereira, who has been an integral part of the brand for a long time, quoted, “Hearty congratulations to team Professional Beauty India for completing 10 years and Vikas Vij, the man behind it. It was a great experience for me as I got a chance to perform live along with team SJP on PB Demo stages across shows for showcasing the latest looks and amazing trends. I must say it has been a thorough international experience performing live on the stage. I could vouch for this as I have also performed at the Salon International show in London. Once again congratulations team PBI and all the best for future endeavors”.

Over its 10 years, Professional Beauty India has been lucky to have support from many of its exhibitor partners. Many brands today have been with Professional Beauty India since its inception. Says Gayatri Sali, CEO, Ocea Marine Cosmetics, “I would like to congratulate Professional Beauty India on completing 10 years in the Indian beauty and spa industry. It has been a wonderful and long experience for Ocea Marine Cosmetics with Professional Beauty wherein we have got a great platform to showcase our international brands Perrot Riggot and now Asepta as well. We trust Professional Beauty for reinventing themselves year on year and getting us such international platforms to exhibit year on year”.

Now, Professional Beauty India starts its 2nd innings, with a shared vision of fueling the growth of the Indian beauty, hair, and wellness industry bringing the best of the world to India and taking Indian talent and brands to the international markets.

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