Professional Beauty Mumbai stokes it up with a showful of sixers

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Professional Beauty Mumbai 2019 in its 8th edition cemented its position as THE go-to expo for beauty professionals, salon owners and global importers

South Asia’s largest beauty expo, Professional Beauty Mumbai started with a bang on the 16th September 2019 at NESCO Goregaon, Mumbai. Headlined by our key sponsors “Presenting Partner” Rusk, “Associate Partner” Ikonic, “Official Make-Up Partner” Kryolan, “Haircare Partner” Berina Professionals, “Official Hair Tools Partner” Mr. Barber, “Official Lash Partner” Ardell, alongside the leading domestic and global brands across the spectrum of hair, beauty, skin and nails the show attracted the very best trade buyers from all around the country including salon owners, makeup artists, beauticians and hairdressers, as well as domestic and global distributors looking for the latest in product and technical innovations. With over 20121 trade buyers flocking from every part of the country as well as the SAARC regions alongside importers from afar as South America and Far East Asia Professional Beauty certainly cemented its position as the show at the very heart of the industry..

Knowledge, knowledge, knowledge – the key to lasting success
What sets Professional Beauty apart is our belief that knowledge is the key to success in any industry. Showcasing newer innovations and providing both upcoming and existing professionals with the right kind of knowledge on trends and techniques is our priority. Bringing this to the forefront, Professional Beauty Mumbai show consisted of over 35 live education sessions across hair, makeup, nails and skin from some of the domestic and global industrys’ best artists and technicians.

Live stages, artistic magic and mesmerised minds
Professional Beauty Mumbai hosted not just one but two live demo stages this year. Wherein, one stage was committed to showcasing artistry pertaining exclusively to hair the other witnessed magic in the makeup, nails and skin spectrum. The two demo stage areas were show hotspots as hundreds crowded around to catch a glimpse of the live-wire demonstrations from the likes of Rusk, Bodyography, Ikonic, Makeup studio, Wahl, Kryolan, Mr.Barber, Kera-soul, Andis, Olivia Garden exhibiting the latest trends for salon owners, stylists and technicians to take back to their clients.

Connecting the world to India
Professional Beauty Mumbai also hosted an international pavilion, featuring exciting brands from across Asia, Europe, North America, South America and the Middle East looking to bring new products to the India market. Some of the notable international brands included Myca Wax – UK, Fitnesswell – Poland, Optimum Beauty International PTE Ltd – Singapore, Floractive Professional – Brazil, ABALASE – Greece to name a few…

Salon Management Congress
Salon Management Congress, an extension of the Professional Beauty Show Mumbai was a huge success. The congress served host to dozens of professionals from the salon industry who were a part of panel discussions imparting their knowledge and expertise to attending salon owners on how they can grow and sustain their own businesses. Right from understanding the monetary to the technological aspects and even team building and cracking the in-salon retailing model, Salon Management Congress addressed the core issues faced by the Indian salon industry.

The beauty and cosmetics world all under one roof
Co-located with Professional Beauty was the second edition of the Cosmetics Ingredients & Packaging India expo (CIPI) bringing suppliers of cosmetics ingredients, packaging, labelling services, third party contract manufacturers, private label companies in direct connect with buyers and manufacturers from around the region who were looking for solutions to develop their own brands. An exciting addition to CIPI was The Aesthetic Medicine India Expo & Conference connecting the world of aesthetic plastic surgeons and dermatologists with a wide range of companies offering the latest machine and product innovations to help them improve their clinic offerings. With over 20,000 trade visitors across the three shows the industry was well served in having the entire value chain of aesthetics, beauty, cosmetics, hair and skin all under one roof at one time.

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